THE INTERNET TRANSFORMATION


I must confess, I am a rather big fan of Ed Sheeran. The A Team never really got me, but when I heard ‘You Need Me, I Don’t Need You’, I got hooked on his music. I would never follow his every move, and I haven’t seen him in concert either. He doesn’t come to Oxford so he’s off my radar a little. A few months ago I found a full HD stream of his gig in Dublin for the new album Multiply; it is an amazing gig, however throughout most of the show all I could see was people holding their phones up to video it.

Recording at a gig, I have been guilty of – however since a gig in May to see Lewis Watson I haven’t. To me, a gig is something that is supposed to just be for that audience – which the people in the room are only supposed to see. Although they may be going around the country performing the same set of songs night after night, no gig is the same – different crowds, different atmosphere. Whilst watching his performance, my first thought was that the video was going to be posted of the gig anyway so why bother filming it when it will just be uploaded online in a few days. The second thing that made me think, was that perhaps the people that were paying a lot of money to go and see him live, are missing the full experience because they’re watching it through their 5” screens.

There was one touching moment where someone threw a flag up onto the stage, an Irish flag no less, and he wrapped it around his mic stand. To me, that is something that he is very good at, audience interaction and how to really get people to have a good time. The kind of interaction that you get in a gig is not something you’d get if you were sat at home trying to get him to respond to you on twitter.

Furthermore, it makes me wonder what it is like for the people performing, having 500 cameras filming everything you do – every mistake you make. It means that if you mess up, the whole world sees, not just the audience. That pressure to be perfect must be extortionate and it is technology and society that has made that. Don’t get me wrong, I love technology, but there is something about destroying the moment that makes me think. It’s so easy to get hold of people nowadays – you don’t get a response in 5 minutes and you suddenly think they’re ignoring you! Well, at least I used to think that anyway, now I am rubbish at responding to people – so they get annoyed to me when I don’t reply for a week.

It is the same sort of problem for famous people on sites like Twitter where there response is supposed to be almost automatic. Fans expect instant replies and always being connected. Take Zoe Sugg, also called Zoella; she is a vlogger on YouTube and she has just published her first book ‘Girl Online’. After she posted a statement letting her fans know that the novel was ghost-written a few days ago, she now has taken a break from the internet because it became so intense for her. She claims the story and characters are all her own creation, but she needed help to produce an exciting book. I understand that, she isn’t a natural writer and it’s just something that she had to do. However that makes me think that the internet has blown everything out of proportion – the headlines were that she had ‘quit’ the internet, whereas she was actually taking a break to spend time with her boyfriend, other YouTuber Pointlessblog.

Being in the technology industry excites me, what they do with big data and the analytics they can perform is all a big step forward in making the world more connected, however sometimes I do wonder about how far it has all come.. Obviously, it can solve a lot of problems and it can bring prosperity to many, but perhaps for teenagers and easily impressionable people, things can get out of proportion. I’m excited for the future, but I can imagine some people might be cautious about what might happen to future generations.

I went to see a film called ‘Men, Women and Children’ on the weekend, it was all about how the internet has changed societies lives. The film focused on a group of teenagers and their attitudes towards relationships, body image and their personal family lives. For example, one girl’s Mum went through everything she did online – however her life began to develop offline and it had devastating consequences because the Mother interfered too much. The film began with a hallway full of children all on their mobiles, and it was hovering over their heads what they were looking at - it really made me think that I don't know the people that I thought I did, I will never know what they look at in their spare time. The film was sad and deep, but it was a good film – I’d recommend it.

Something else that I was shown yesterday by a friend, was the cable map for the world. This is where phone calls, the internet travels. It shows how the world is connected and it was fascinating - the way that technology can manipulate and change the way we communicate was mind blowing. Saying that, I thought that whenever you have a phone connection it goes up to space and back, I was proved wrong. I then began thinking about how they got the cables there and how far humanity has come in the race to connect the world.

Here is the link to the submarine cable map: http://www.submarinecablemap.com/

Having all these things collated makes me think a lot about the industry and technology as a whole. The way that people are idolised more than ever and having that pressure constantly on them to be perfect all the time. As for Ed Sheeran, I’ll keep enjoying his gigs online – they’re actually really good. Hopefully one day I will get the chance to see him but not any time soon. 

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